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Why Your AMR Deployment Is Probably Sized Wrong: A Warehouse Automation Reality Check

Most facilities deploying autonomous mobile robots are buying too many units too fast. Here's what the data actually says about fleet sizing, and why your spreadsheet might be lying to you.

Ben WilderApril 29, 20265 min read
Why Your AMR Deployment Is Probably Sized Wrong: A Warehouse Automation Reality Check

We are now three years into the current wave of warehouse automation adoption, and I am seeing a pattern that reminds me of the forklift over-purchasing cycle of 2009. Facilities install AMR fleets, get excited about the technology, and eighteen months later they have units sitting idle or shuffled into corner tasks that do not justify their capital cost. The problem is not the robots. It is the way we size the fleets and the way we calculate ROI.

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Ben Wilder

Autonomous vehicles and drone journalist. Private pilot. Former fleet manager at a Fortune 500 logistics company.

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Why Your AMR Deployment Is Probably Sized Wrong: A Warehouse Automation Reality Check | Industry 4.1